Easy2Hold is a small Danish company founded by Steen Jespersen on the island of Bornholm in the Baltic Sea.
Relating to the large 1 1/2 and 2-liter water bottles and the difficulty in pouring of them, Steen got the idea of making a handle, which could easily be mounted on these bottles and at the same time be comfortable to grab.
To ensure that the outcome of his idea became a good looking, user friendly and simple product which is production-friendly and sellable he invited
Brahe Design to do the ideation and create a design proposal for the handle. The task was carried out all the way from ideation through concept development, engineering to final prototypes.
The product can be obtained through various on-line shops such as Amazon etc.
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